For the web, I collaborated with a copywriter to redesign and streamline the external site. My focus was on improving visual hierarchy, introducing new graphic and illustrative elements, and ensuring the updated branding was applied consistently throughout. The goal was to make the experience feel intuitive and polished while supporting the clarity of the messaging.
On the print side, I designed a multi-page brochure used in school district outreach. This piece needed to communicate MasterTrack’s value quickly and clearly, so I used custom illustrations, icons, and layout strategies to make key ideas stand out. I also ensured that the brochure aligned closely with the updated digital assets for a seamless brand experience.
Overall, my role combined design execution with strategic input, helping bring the brand into a more modern space while keeping its educational mission front and center.