Experimental Branding

BODY EXHIBITION




Body Exhibition is an expiremental branding project made for an art exhibition concept:

“The Chicago Art Institute is thrilled to present ‘BODY EXHIBITION’, an exhibition featuring six contemporary artists who have each explored the human body in their unique and captivating ways. This exhibition showcases the beauty, complexity, and vulnerability of the human form through a variety of mediums including painting, sculpture, photography, and mixed media.”

For the exhibition branding itself, I went for a medical look. I wanted to evoke a clinical-form due to the theme - the body.  

The red type is to show the artist’s names. This choice was made to represent the push down stamps occasionally used at front desks.

Boxes one may fill in when completing medical forms are represented in the branding as well. They take the form of telling the reader which medium each featured artist works in.



Typeset:

ABC Marfa Variable
Inter


Production:

Adobe InDesign
Adobe Photoshop
Procreate
Pixeden - A3 Psd Poster Mockup Vol12




Designed by Anna Volk
All Images Copyright: Anna Volk, 2025
annavolk.design@gmail.com